Developed by Rohm and Haas in the 1940s, water-based acrylic emulsion technology filled a need for easy-to-use household paints for a growing suburban population in the United States following World War II. This aqueous technology required less preparation to use, was easier to clean up, had less odor, and performed better than or equal to paints made with solvents. It was also a leap forward in acrylic chemistry.
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Courtesy Flickr/United Soybean Board (CC BY 2.0)
From plastics to paints it changed our world
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